The ARMANDO ALVAREZ GROUP, has announced in February that his company REYDE s.a. will enter into a 50:50 joint venture with MAUSER group, a leading producer of industrial packaging. By concluding this strategic alliance for the production and sale of Intermediate Bulk Containers (IBCs) in Spain, REYDE will further extend its European reach. The newly established, Tarragona-based IBC company will operate under the name of MAUSER REYDE IBÉRICA S.L.
Presently, MAUSER supplies the Spanish market via its IBC site in Coursan, Southern France. The new JV MAUSER REYDE IBÉRICA S. L. will be responsible for the production of the MAUSER SM range of IBCs at Reyde?s Tarragona site and for marketing & sales throughout Spain.
The company will be located at REYDE´s Tarragona production plant to benefit from on-site synergies. ?The strategic decision of combining MAUSER IBC technology with REYDE?s local sales force and production facilities, broadens our European scope and supports our efforts to optimize our offering to the Spanish market,? says REYDE. ?The MAUSER expertise with international key accounts complements our experience with the local customer base,? explains Justo Sordo, General Manager, REYDE s.a.